Partial Client List:
Rock The Vote, Samsung, Bacardi, Pernod Ricard, New Era Cap Co, Atlantic Records, Sony BMG, Anheuser Busch
What We Do
Tethering our clients to their customers at every point of contact - that's what we do. Whether it's an experiential mobile tour, an on location event or product sampling we seek to make everyone who touches our clients' brands have an "ownable" brand experience that makes a meaningful, lasting connection. Here are some of the things we've done. And some of the great clients we've done them for.
See The Work
Find & Engage New Audience
A NEW AUDIENCE
Yardstick Marketing Partners cultivated relationships at college campuses across the nation with a mobile marketing experience designed to integrate Seinfeld directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic.
THE 'COLLEGE GAP'
The 30 city Seinfeld Campus Tour reinforced the show's iconic comedy and perpetual humor among college students and participants across the country. Culminating at Caesars Palace Hotel & Casino in Las Vegas in support of Jerry Seinfeld's The Comedy Festival performance.
Awareness, Trial, Conversion & Loyalty
APPEAL AND CONNECT
Red Bicyclette, was one of the first French wine brands imported by E&J Gallo for distribution and marketing in the United States. Deserving of a personal and unique introduction to the influential women of New York, Boston and Miami the Red Bicyclette Social Club was formed and took these cities by storm.
BUZZ
This targeted online/offline experiential marketing campaign was unlike any Gallo had ever implemented in the US market. In addition to Red Bicyclette becoming apart of the conversation, they were able to start a conversation of their own through a series of tailored experiences. Growing the Red Bicyclette Social Club membership exponentially.
Connect with measureable results
THE WORLD'S MOST FAMOUS DOG COMPETITION
Through the activation of Yardstick's proprietary National Pet Network, American Originals: Westminster Dog Show connected organically with dog lovers. Awareness was maximized and tune-in was enhanced through the influence of the Pet Network's New York Metropolitan division.
COMMUNITY OF INFLUENCERS
This uniquely targeted platform is comprised of independent pet professionals across the US focused solely on the needs of pets and their owners. Our National Pet Network members are trusted resources for pet enthusiast and animal lovers alike.